{"id":2319,"date":"2019-02-14T11:54:30","date_gmt":"2019-02-14T11:54:30","guid":{"rendered":"https:\/\/thevalleytalent.es\/digital-profiles\/marketing\/"},"modified":"2019-10-16T08:53:53","modified_gmt":"2019-10-16T08:53:53","slug":"marketing","status":"publish","type":"page","link":"https:\/\/thevalleytalent.es\/en\/digital-profiles\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n  <div class=\"banner has-hover bg-zoom-long\" id=\"banner-1973768970\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/thevalleytalent.es\/wp-content\/uploads\/2019\/03\/areas-especializacion-digital-marketing-the-valley-talent.jpg\" class=\"bg attachment-original size-original\" alt=\"Marketing y Comunicaci\u00f3n Digital\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-384875916\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n<h2>Marketing<\/h2>\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-384875916 {\n  width: 90%;\n}\n#text-box-384875916 .text-box-content {\n  font-size: 130%;\n}\n@media (min-width:550px) {\n  #text-box-384875916 .text-box-content {\n    font-size: 100%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1973768970 {\n  padding-top: 499px;\n}\n#banner-1973768970 .overlay {\n  background-color: rgba(239, 74, 129, 0.42);\n}\n#banner-1973768970 .banner-bg img {\n  object-position: 57% 50%;\n}\n@media (min-width:550px) {\n  #banner-1973768970 {\n    padding-top: 425px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row\"  id=\"row-599503409\">\n\n\t<div id=\"col-955345760\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>In recent years, new marketing profiles have emerged that are focused on the digital world. We tell you which ones they are, their functions and skills.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1074191315\">\n\n\t<div id=\"col-218268216\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>PROFILES<\/h2>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-768698045\">\n\n\t<div id=\"col-642442820\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"accordion\">\n\t<div id=\"accordion-2152830681\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2152830681-label\" class=\"accordion-title plain\" href=\"#accordion-item-acquisition-specialist\" aria-expanded=\"false\" aria-controls=\"accordion-2152830681-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Acquisition Specialist<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2152830681-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2152830681-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">In charge of increasing the number of users\/customers through paid traffic channels such as Google Ads or Paid Social using tools such as email marketing while optimising CPL (Cost Per Lead).<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Multidisciplinary<\/li>\n<li>Analytical<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-362407438\" class=\"accordion-item\">\n\t\t<a id=\"accordion-362407438-label\" class=\"accordion-title plain\" href=\"#accordion-item-affiliate-marketing-manager\" aria-expanded=\"false\" aria-controls=\"accordion-362407438-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Affiliate Marketing Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-362407438-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-362407438-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for the design and management of the company\u2019s affiliate network and affiliate programs (company reward system for those clients who bring traffic or generate sales).<\/p>\n<p style=\"text-align: justify;\">An Affiliate Marketing Manager develops programs that recruit and support new affiliates; monitors compliance with the procedures and evaluates the return on investment.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Knowledge of SEO<\/li>\n<li>Ability to collect and analyse data<\/li>\n<li>Have a good command of marketing and promotion strategies<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-948704531\" class=\"accordion-item\">\n\t\t<a id=\"accordion-948704531-label\" class=\"accordion-title plain\" href=\"#accordion-item-account-executive\" aria-expanded=\"false\" aria-controls=\"accordion-948704531-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Account Executive<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-948704531-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-948704531-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">In charge of maintaining direct contact with agencies; conducting continuous market research; leading processes aimed at building strategic relationships and ensuring customer satisfaction.<\/p>\n<p style=\"text-align: justify;\">Must proactively ensure that agencies are always up to date with the latest developments.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Proactive<\/li>\n<li>Excellent communication skills<\/li>\n<li>Business vision<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1791662531\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1791662531-label\" class=\"accordion-title plain\" href=\"#accordion-item-cro-conversion-optimiser\" aria-expanded=\"false\" aria-controls=\"accordion-1791662531-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>CRO Conversion Optimiser<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1791662531-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1791662531-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">In charge of optimising the operation of a website to increase the number of conversions through the monitoring of information and data analysis; developing a series of hypotheses and implementing site tests to improve activity.<\/p>\n<p style=\"text-align: justify;\">CROs create user acquisition strategies through marketing and Search Engine Optimisation and implement analytics to track their KPIs.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Data collection tools<\/li>\n<li>Information analysis<\/li>\n<li>Website management software<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2258903803\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2258903803-label\" class=\"accordion-title plain\" href=\"#accordion-item-crm---email-marketing\" aria-expanded=\"false\" aria-controls=\"accordion-2258903803-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>CRM - Email Marketing<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2258903803-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2258903803-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">The customer is at the heart of everything carried out by the CRM, who manages all input and output data through different platforms and software that are integrated with the company\u2019s marketing and management systems.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Use of database management tools<\/li>\n<li>Ability to segment customers<\/li>\n<li>Excellent command of email marketing<\/li>\n<li>Planning skills<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-246742683\" class=\"accordion-item\">\n\t\t<a id=\"accordion-246742683-label\" class=\"accordion-title plain\" href=\"#accordion-item-digital-marketing-manager\" aria-expanded=\"false\" aria-controls=\"accordion-246742683-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Digital Marketing Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-246742683-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-246742683-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for designing and carrying out the company\u2019s digital marketing plan as well as establishing the KPIs to analyse whether the correct results are being achieved.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Analytical with knowledge of statistics<\/li>\n<li>Ability to generate creative ideas<\/li>\n<li>Good communication skills<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1962540932\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1962540932-label\" class=\"accordion-title plain\" href=\"#accordion-item-digital-project-manager\" aria-expanded=\"false\" aria-controls=\"accordion-1962540932-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Digital Project Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1962540932-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1962540932-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for setting up, advancing or maintaining the digital business area with the development of new digital products.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Knowledge of marketing<\/li>\n<li>High capacity for project management and planning<\/li>\n<li>Knowledge of new methodologies<\/li>\n<li>Great commitment to quality and deadlines<\/li>\n<li style=\"font-weight: 400;\">Decisive<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2448037279\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2448037279-label\" class=\"accordion-title plain\" href=\"#accordion-item-digital-strategist\" aria-expanded=\"false\" aria-controls=\"accordion-2448037279-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Digital Strategist<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2448037279-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2448037279-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for managing the development of solutions that achieve the brand\u2019s objectives through a digital plan that engages, captures and retains the consumer.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Knowledge of different digital disciplines (branding, performance, loyalty)<\/li>\n<li>Multidisciplinary team management and leadership capacity<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3006479147\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3006479147-label\" class=\"accordion-title plain\" href=\"#accordion-item-head-of-analytics\" aria-expanded=\"false\" aria-controls=\"accordion-3006479147-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Head of Analytics<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3006479147-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3006479147-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Through analysing the data obtained from the different digital assets, the Head of Analytics is responsible for incorporating that insight gained from current and potential customers. A comprehensive vision of all the channels allows for the making of decisions and optimisation of strategies through the data.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>High command of data analysis and management tools<\/li>\n<li>Communication and presale capacity<\/li>\n<li>Client and team management skills<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2414122745\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2414122745-label\" class=\"accordion-title plain\" href=\"#accordion-item-head-of-performance\" aria-expanded=\"false\" aria-controls=\"accordion-2414122745-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Head of Performance<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2414122745-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2414122745-label\" >\n\t\t\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Responsible for optimising advertising campaigns and defining the channel strategy. The Head of Performance also draws up the capture and online sales strategy through the different digital channels and is an expert in real-time analysis and customer journey.<\/span><\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Online activity planning<\/li>\n<li>Efficient budget management for online marketing<\/li>\n<li>Data monitoring software<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1694742726\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1694742726-label\" class=\"accordion-title plain\" href=\"#accordion-item-head-of-programmatic\" aria-expanded=\"false\" aria-controls=\"accordion-1694742726-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Head of Programmatic<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1694742726-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1694742726-label\" >\n\t\t\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Responsible for developing and implementing programmatic advertising strategies in addition to establishing and monitoring the strategy and profitability KPIs. Always aligned with the company&#8217;s general objectives, this position reports results to the CMO and CEO.<\/span><\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Strategy development<\/li>\n<li>Analytical capacity<\/li>\n<li>Strategic vision<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1743479794\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"accordion\">\n\t<div id=\"accordion-155368307\" class=\"accordion-item\">\n\t\t<a id=\"accordion-155368307-label\" class=\"accordion-title plain\" href=\"#accordion-item-growth-hacker\" aria-expanded=\"false\" aria-controls=\"accordion-155368307-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Growth Hacker<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-155368307-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-155368307-label\" >\n\t\t\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In charge of collecting and analysing data to then implement creative strategies and position a product or service ahead of the competition. A Growth Hacker\u2019s mission is to take advantage of market trends &#8211; analysing social responses through networks &#8211; to really get the most out of brand communication.<\/span><\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Brand monitoring tools<\/li>\n<li>High command of RSS management software<\/li>\n<li>Perform A\/B testing<\/li>\n<li>Knowledge of Inbound Marketing<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3625511919\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3625511919-label\" class=\"accordion-title plain\" href=\"#accordion-item-paid-media-manager\" aria-expanded=\"false\" aria-controls=\"accordion-3625511919-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Paid Media Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3625511919-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3625511919-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for planning, implementing and optimising Paid Social strategies (Facebook, Twitter, LinkedIn, YouTube, Google AdWords, Display, etc.) and other payment channels. Also, in charge of preparing commercial proposals and campaign reports for clients.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Team management<\/li>\n<li>Definition of KPIs and analytics<\/li>\n<li>Budget control<\/li>\n<li>Customer orientation and strategic vision<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3631707692\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3631707692-label\" class=\"accordion-title plain\" href=\"#accordion-item-performance-director\" aria-expanded=\"false\" aria-controls=\"accordion-3631707692-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Performance Director<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3631707692-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3631707692-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for the planning and tactical strategy of each project with the direct purpose of achieving results. Focused on the achievement of objectives, you must have extensive knowledge of different platforms to direct campaigns in a creative and efficient way.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Strategic and tactical vision<\/li>\n<li>Analytical capacity<\/li>\n<li>Command of performance tools<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3444470218\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3444470218-label\" class=\"accordion-title plain\" href=\"#accordion-item-ui-manager\" aria-expanded=\"false\" aria-controls=\"accordion-3444470218-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>UI Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3444470218-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3444470218-label\" >\n\t\t\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Responsible for the user interface, with the task of conceptualising functional solutions and proposing improvements based on business objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SKILLS<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Knowledge of concept models, sitemaps, user flows, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wireframe and mockups design<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3258678625\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3258678625-label\" class=\"accordion-title plain\" href=\"#accordion-item-ux-manager\" aria-expanded=\"false\" aria-controls=\"accordion-3258678625-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>UX Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3258678625-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3258678625-label\" >\n\t\t\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Responsible for user experience with the product, which means the use, accessibility and feeling that is generated during the interaction. The UX manager is also responsible for designing the flow of the customer journey to optimize the user experience.<\/span><\/p>\n<p>SKILLS<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowledge of KPI indicators<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High command of web management software<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data monitoring software<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Able to handle analysis tools<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3123649604\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3123649604-label\" class=\"accordion-title plain\" href=\"#accordion-item-rtb-manager\" aria-expanded=\"false\" aria-controls=\"accordion-3123649604-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>RTB Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3123649604-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3123649604-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for optimizing recruitment campaigns, reducing costs and increasing the number of conversions through programmatic purchase programs and analysis of the customer profile.<\/p>\n<p style=\"text-align: justify;\">RTB stands for Real Time Bidding, a buyer modality encompassed within the online marketing discipline called programmatic, based on the programming and management of technological tools to get the audience to purchase.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Ability to manage recruitment campaigns<\/li>\n<li>Command of RTB platforms<\/li>\n<li>SEM knowledge<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1880799873\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1880799873-label\" class=\"accordion-title plain\" href=\"#accordion-item-sem-manager\" aria-expanded=\"false\" aria-controls=\"accordion-1880799873-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>SEM Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1880799873-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1880799873-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for defining, implementing and optimizing paid advertising campaigns where the objective is to direct traffic to a web page with the aim of converting the leads into customers.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Ability to analyse keywords<\/li>\n<li>Command of advertising software<\/li>\n<li>Manage the development of landing pages<\/li>\n<li>Knowledge of data analysis<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4037379793\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4037379793-label\" class=\"accordion-title plain\" href=\"#accordion-item-seo-manager\" aria-expanded=\"false\" aria-controls=\"accordion-4037379793-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>SEO Manager<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4037379793-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4037379793-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">A SEO Manager\u2019s main objective is for the web page to appear in the highest possible ranking on the search engines, to improve the ROI.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Creative, with knowledge of UX<\/li>\n<li>Keyword analysis<\/li>\n<li>Extensive knowledge of web algorithms<\/li>\n<li>Web development skills<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1065599664\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1065599664-label\" class=\"accordion-title plain\" href=\"#accordion-item-trafficker\" aria-expanded=\"false\" aria-controls=\"accordion-1065599664-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Trafficker<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1065599664-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1065599664-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">In charge of the monitoring, management and analysis of the traffic that a website receives, with the aim of attracting qualified traffic to obtain certain results in line with the company&#8217;s overall strategy.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Knowledge of web design<\/li>\n<li>High command of web analytics tools<\/li>\n<li>Web development software<\/li>\n<li>Knowledge of SEO and RTB<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4267220175\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4267220175-label\" class=\"accordion-title plain\" href=\"#accordion-item-web-developer-&#038;-graphic-designer\" aria-expanded=\"false\" aria-controls=\"accordion-4267220175-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Web Developer &amp; Graphic Designer<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4267220175-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4267220175-label\" >\n\t\t\t\n<p style=\"text-align: justify;\">Responsible for visually defining the profile of a company and transmitting ideas, concepts or situations through creative designs. Through the definition of the graphic line and the visual style, the image of the company becomes uniform and consistent across all media.<\/p>\n<p>SKILLS<\/p>\n<ul>\n<li>Ability to develop creative ideas<\/li>\n<li>High command of image and video tools (Photoshop, Illustrator)<\/li>\n<li>Ability to interpret concepts and transform them into designs<\/li>\n<li>Extensive knowledge of Apps and Webpage design<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2303,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2319","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/pages\/2319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/comments?post=2319"}],"version-history":[{"count":12,"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/pages\/2319\/revisions"}],"predecessor-version":[{"id":2527,"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/pages\/2319\/revisions\/2527"}],"up":[{"embeddable":true,"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/pages\/2303"}],"wp:attachment":[{"href":"https:\/\/thevalleytalent.es\/en\/wp-json\/wp\/v2\/media?parent=2319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}